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How to build a strong company culture that will ensure your business will thrive without you.



Company culture is one of the most important aspects of a business. It can be the difference between a company that thrives without its founder and one that falls apart when they leave.


A strong company culture can help attract top talent, ensure that employees work towards the same goals, and build a sense of community among everyone working there.


The question is, how do you go about building one?


In this article, we will present a possible solution by taking a look at how Google and Squarespace's company culture works.


Google: A Company with a Highly Regarded Culture

Controlling over 91% of the global search engine market, Google was named “The best company to work for” by Fortune six times in a row!


Google’s company culture is successful for multiple reasons. First, the company focuses on innovation and encourages employees to think outside the box. They have an open culture that values collaboration, creativity, and risk-taking.


Second, Google has created an environment conducive to learning, development, and growth. They provide access to many resources and tools to help employees hone their skills and further their careers.


Finally, Google provides many perks, such as free food, on-site medical care, and fitness centers, that make Google a desirable place to work. These benefits help keep employees motivated and happy, which leads to higher productivity and better results.


A few lessons from Google you can implement right away to start building a strong company culture are:

  1. Embrace transparency - Encourage your employees to communicate openly and honestly about their work, successes, and failures. Google is renowned for its transparency, which has been a core value of the company from the beginning.

  2. Encourage learning and professional development - Google prioritizes investing in its employees’ professional development. You can offer your employees the chance to attend seminars or workshops. Provide them with the necessary resources to help them stay up-to-date with industry trends.

  3. Foster workplace collaboration - Encourage employees to work together to solve problems and brainstorm ideas.

Google has a unique culture that they’ve worked hard to cultivate over the years. They’re always looking for ways to improve, and they ensure their employees are happy and engaged in their work.


If you’re looking for something to aspire towards, Google is an excellent place to start.


Squarespace: A Company with a Supportive Culture


Squarespace is consistently recognized for its supportive company culture. They have been on the list of 100 Best Places to Work by Built in NYC for five years in a row. In the past year alone, Squarespace has received the following titles:

  • Best HR Teams by Comparably

  • Best Product & Design Teams by Comparably

  • Best Company NYC by Comparably

  • Best Work-Life Balance by Comparably

  • Best Perks & Benefits by Comparably

  • Best Company Culture by Comparably

  • Ireland’s Best Medium Workplace by GPTW Ireland

  • Ireland’s Best Workplace in Tech by GPTW Ireland

  • Ireland’s Best Places to Work

  • Healthiest Employers of New York City & Oregon by Healthiest Employers

  • Best Technology Companies by Fairygodboss

  • Best Companies for Women

  • Best Large Companies to Work for in NYC & Chicago by Built In

What is the key to their success? Squarespace’s company culture promotes a healthy work-life balance through a flexible PTO policy, offering a variety of perks, including medical, dental, and vision coverage for their employees and their dependent children.


Squarespace has also implemented several initiatives to ensure a thriving work environment, including workshops and wellness programs that create an inclusive space for all employees.


Through its recognition of how important it is to incentivize employees and praise their accomplishments, Squarespace has created a highly motivated work environment where people thrive.


 

Building a solid company culture is one of the best investments you can make in your business. It will ensure that your business will thrive even after you're gone and help you attract and retain the best employees.


Optimus Business Advisory provides you with advice, support, and resources to make your business sale successful from the initial evaluation of your business to the completion of the sale. Don’t hesitate to contact us today.


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